Karen Gutiérrez

CREATOR
Branded Content | Social Media Marketing

Writing (under construction)

These two longer form posts are examples of my writing style that proved highly engaging on Facebook.

This is Michael.

He works at one of our branches inside a store. One day he was walking around talking to shoppers when he met a man who spoke in a muted tone and used his hands freely.
"I asked the man in sign language if he was deaf, and his face lit up with excitement - he was so surprised I knew how to sign. We had a great conversation. He even brushed me up on some of my signs.
"When I took American Sign Language in high school, I had situations like this one in mind. We may not realize it as we go through our daily motions, but deaf and hard of hearing people are all around us. Any day I can make someone feel like they’re not alone in this giant world, I’ve done my small part to help out.'
Thanks, Michael.

WRITING: Power of Possible

To support a brand refresh centered around #PowerOFPossible, I wrote these stories about U.S. Bank employees accomplishing the extraordinary. 

WRITING: The Gig Economy

For a content initiative at the bank, I reported and wrote these stories about customers' success with side gigs.